insights
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Everything we do at The Consumer Collective centers people. How they live, how they think, and how they spend. That obsession comes through in our insights reports, which contextualize consumer insights with market intelligence, macroeconomic and geopolitical influences, and cultural shifts.
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Our deep sector expertise and trend forecasting capabilities allow us to spot trends when they are mere signals. Our insights reports identify which signals will become major business opportunities.
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HOW AMERICA SPENDS ON FITNESS
GLP-1 users are spending nearly 4x more on fitness than everyone else — $449 a month, against $120 for non-users. And it's not just about weight loss: sleep and mental wellbeing now outrank physical fitness and healthy eating as what consumers say they care about most.
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This report breaks down where fitness spending is going, which categories are holding steady, and what a quarter of the country taking GLP-1 medications means for how brands should think about their customers. Based on a 500-person national study fielded July 2026.
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Fitness · Wellness · Recovery · Apparel · GLP-1 Consumer Behavior
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