Consumers are shifting from quiet luxury towards maximalism and self expression in their fashion, footwear and accessories, reflecting uncertainty in the broader macroeconomic and geopolitical landscape.
That shift signals that a new fashion cycle is here — and fashion, footwear and accessories companies will need to evolve with shopper preferences. Our deep sector expertise and trend forecasting capabilities allow us to spot fashion trends when they are mere signals, and our consumer insights allow us to determine which of those signals will become full-fledged business opportunities.
Our consumer-centric framework helps companies meet evolving demand by contextualizing and personalizing consumer insights. We use proprietary data to help clients understand their core customer in the context of fashion and wider market dynamics, setting brands up for success today and in the future.
fashion, footwear & accessories
how we can help
Consumer insights
We tailor our consumer insights to the needs of fashion, footwear and accessories brands, clearly mapping out how evolving consumer habits will uniquely impact each business, and the best opportunities to meet tomorrow’s consumer demands.
Research
We partner with brands to determine how they can grow while maintaining their core brand identity. We use direct consumer research, surveys and focus groups — contextualized with our deep market intelligence — to help clients reach more consumers, launch new products or categories, and make choices that drive long-term growth.
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Contextualized Storytelling
We partner with internal and external marketing teams to take brand and corporate narratives to the next level, crafting stories and events contextualized with consumer insights and market intelligence. Our consumer-oriented narratives resonate across the media landscape.
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Advisory Sessions
We provide hour-long advisory sessions for clients looking for quick consumer-insights gut checks, market intelligence, or category foresight.