People are eating and drinking differently, in large part due to GLP-1 access and a broad shift towards wellness. Food is becoming increasingly linked to identity — taking ‘you are what you eat’ (or where you eat) to the next level — and as that shift takes hold, the food and beverage industry is transforming.
Our food and beverage work contextualizes consumer insights to help companies determine what to build towards, and why. We center our F&B work around people’s relationships to food and beverages, including alcohol — understanding and explaining motivations, social connections and cross-category opportunities.
Our consumer-centric framework helps companies meet evolving demand by contextualizing and personalizing consumer insights. We use proprietary data to help clients understand their customer, their future customer, and how to grow their business without losing sight of the core.
food & beverage
how we can help
Consumer insights
We tailor our consumer insights to the needs of food and beverage companies, clearly mapping out how evolving consumer habits will uniquely impact each business, and the right opportunities to jump on to meet tomorrow’s consumer demands.
Research
We partner with brands to determine how they can grow while maintaining their core brand identity. We use direct consumer research, surveys and focus groups — contextualized with our deep market intelligence — to help food and beverage clients reach more consumers, launch new products or categories, and make choices that drive long-term growth.
Contextualized Storytelling
We partner with internal and external marketing teams to take brand and corporate narratives to the next level, crafting stories and events contextualized with consumer insights and market intelligence. Our consumer-oriented narratives resonate across the media landscape.
Advisory Sessions
We provide hour-long advisory sessions for clients looking for quick consumer-insights gut checks, market intelligence, or category foresight.