Beauty and wellness — once driven primarily by aspiration and vanity — are today also driven by science, clinical evidence and the pursuit of longevity.
Consumers in these categories are hyper educated, discerning and savvy. They’re looking for high-quality products and services at value-aligned prices. Value ≠ cheap. GLP-1s are reshaping consumer needs and habits, which are increasingly shifting towards strength training, sports and “longevity” — looking, and importantly, feeling, well. Beauty plays a big role, and consumers spend for products and services that both resonate and work.
Our consumer-centric framework helps companies meet evolving demand by contextualizing and personalizing consumer insights. We use proprietary data to help clients understand their core customer in the context of beauty and wellness market dynamics, setting business up for success today and in the future.
Beauty & Wellness
how we can help
Consumer insights
We tailor our consumer insights to the needs of beauty and wellness clients, clearly mapping out how evolving consumer habits will uniquely impact each business, and the best opportunities to meet tomorrow’s consumer demands.
Research
We partner with beauty and wellness companies to determine how they can grow while maintaining their core brand identity. We use direct consumer research, surveys and focus groups — contextualized with our deep market intelligence — to help clients reach more consumers, launch new products or categories, and make choices that drive long-term growth.
Contextualized Storytelling
We partner with internal and external marketing teams to take brand and corporate narratives to the next level, crafting stories and events contextualized with consumer insights and market intelligence. Our consumer-oriented narratives resonate across the media landscape.
Advisory Sessions
We provide hour-long advisory sessions for clients looking for quick consumer-insights gut checks, market intelligence, or category foresight.