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Has a finely-honed gut instinct for what brands, products and concepts will win in today’s consumer world. She worked as a business journalist for more than 15 years, with a sharp focus on the consumer space, especially the beauty industry. Allison spent nine years at WWD, identifying nascent consumer trends for industry executives, writing about the busy world of beauty M&A, and helping to manage people, workflows, editorial products and events. A Massachusetts native, she now lives in Brooklyn with her husband and dog, and enjoys traveling, pilates and terrible holiday movies.

Allison Collins

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Co-Founder and Managing Director

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