The Consumer Collective’s Consumer Spending Priorities and Holiday Outlook report outlines findings from the firm’s survey of 1,000 consumers in households with annual income of $75,000 or less. The purpose of this survey was to understand how low- and middle-income U.S. consumers (households earning ≤$75,000) are prioritizing spending through the end of 2025, with a particular focus on holiday shopping behavior, financial pressures and category preferences. The identifies actionable insights for companies seeking to connect with value-conscious consumers during a challenging economic environment.